BEREC Report on new bundles trends
Over the past years bundling has become common practice that has changed the landscape of services significantly. Bundles conform customers’ expectations in terms of wide scope of services under one offer.Since the telecommunication services are becoming more common, it is the content and the variety of functionalities that can attract consumers even more. Operators are instantly reacting to this turn of events adjusting their business strategies accordingly by including innovative services, adding value to their offers. Bundling trends and telecom operator’s strategies highlight importance of innovative services.
The current document is for internal use and is not available to public.